Welcome to our Social Happiness Lab

We are a group of academics—mostly based at De Montfort University, UK, but with a global network of collaborators. Our research explores what makes people and communities thrive, spanning topics like emotions, memory, decision-making, attitudes, and social relationships.

What unites our diverse work is a shared passion for understanding socially grounded happiness—how our thoughts, behaviors, and interactions shape well-being, not just for individuals, but for society and the planet.

Stories from our wardrobe

We collected stories about your favourite clothing items. Participants chose a piece that with meaning for them — something they love, cherish, or have a story about. Take a look at our gallery.